Roku’s primary hardware offer (especially in the UK) is the set-top streaming devices, with the Roku Express, Roku Express 4K and Roku Streaming Stick 4K (see our full Roku comparison). Roku, known for its user-friendly streaming platform, has been steadily gaining traction in the UK TV market. The initial offering will be a 55″ screen size, at a price of £349, with a promise of more sizes to be introduced later in the year. The new Polaroid Roku TVs, manufactured under this brand, are available nationwide in Asda stores from today (see more tech details below). The Polaroid brand, once synonymous with instant cameras, has been licensed by different manufacturers since the original company’s bankruptcy in 2001. This comes on the heels of the recent unveiling of the Sharp Roku TV models, indicating a growing trend of Roku’s operating system being utilised by various manufacturers. This move is another step in the retail landscape for Smart TVs, which were traditionally found in electronics stores or online, but are now often seen next to the grocery aisle. There’s some good news for those looking for budget-priced Smart TVs: This week, Roku has announced the launch of Polaroid Roku TV models, set to be sold exclusively in… Asda supermarkets.
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